Product Description and Author Information
About the Book
The co-founder of the Stanford d.School introduces the power of design thinking to help you achieve goals you never thought possible.
Achievement can be learned. It’s a muscle, and once you learn how to flex it, you’ll be able to meet life’s challenges and fulfill your goals, Bernard Roth, Academic Director at the Stanford d.school contends.
In The Achievement Habit, Roth applies the remarkable insights that stem from design thinking—previously used to solve large scale projects—to help us realize the power for positive change we all have within us. Roth leads us through a series of discussions, stories, recommendations, and exercises designed to help us create a different experience in our lives. He shares invaluable insights we can use to gain confidence to do what we’ve always wanted and overcome obstacles that hamper us from reaching our potential, including:
- Don’t try—DO;
- Excuses are self-defeating;
- Believe you are a doer and achiever and you’ll become one;
- Build resiliency by reinforcing what you do rather than what you accomplish;
- Learn to ignore distractions that prevent you from achieving your goals;
- Become open to learning from your own experience and from those around you;
- And more.
The brain is complex and is always working with our egos to sabotage our best intentions. But we can be mindful; we can create habits that make our lives better. Thoughtful and powerful The Achievement Habit shows you how.
“Before unleashing design thinking on others, unleash it on yourself. You, and the world, will be far better for it. The Achievement Habit reveals a host of invaluable approaches to this most personal of design projects.” —Tim Brown, CEO of IDEO and author of Change By Design
“Bernie Roth is a master teacher who unlocks his students’ minds and hearts allowing them to create the lives they dream to live. Finally, his wisdom is available to the entire world.” —Tina Seelig, Professor of the Practice, Stanford School of Engineering, Author, Insight Out
“Bernie Roth is the central pillar and the conscience of the d.school at Stanford and one of its real gems. It’s exciting that he now puts his best ideas into this book for many more of us to benefit.” —David M. Kelley, Founder of the d.school at Stanford University, Founder and Chairman of IDEO
’ The Achievement Habit is a masterpiece in describing how to think creatively and fulfill your life’s ambitions. Everyone who reads this book will clearly see why Bernie is considered one of the most creative and liberated thinkers today.” —Paul Hait, Entrepreneur/Olympic Gold Medalist