Crossing the Chasm, 3rd Edition
Marketing and Selling Disruptive Products to Mainstream Customers
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and… More »
