Harper Business Books: Setting the Agenda on Work, Leadership, and Growth

Meet the Author: Itamar Simonson

Author Bio and Details

Itamar Simonson is the Sebastian S. Kresge Professor of Marketing at the Graduate School of Business, Stanford University. His award-winning work has been featured in the New York Times, the Washington Post, and many other outlets worldwide. He has been recognized as one of the world's leading authorities on consumer decision making.

Books by Itamar Simonson