Harper Business Books: Setting the Agenda on Work, Leadership, and Growth

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  • Published:

    May 3, 2000
  • ISBN:

    9780887309953
  • Pages:

    224
  • Size:

    5.3" x 8"
  • Weight:

    0.4 lb
  • For Booksellers:

    Catalog Page

Book Title and Author Byline

Rules For Revolutionaries

The Capitalist Manifesto for Creating and Marketing New Products and Services

Product Description and Author Information

About the Book

Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries.

Create Like a God

Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand.

Command Like a King

Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes).

Work Like a Slave

Get ready for hard work, and lots of it. To go from revolutionary to visionary, you'll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition—and poop like an elephant—spreading the large amount of information and knowledge that you've gained.

Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you—whether you're an entrepreneur, engineer, inventor, manager, or small business owner—to turn your dreams into reality, your reality into products, and your products into customer magnets.

About the Authors

Guy Kawasaki

Guy Kawasaki, author of The Macintosh Way, is the former director of software product management at Apple Computer, Inc. He later started a Macintosh software company and is currently a marketing consultant and columnist for MacUser Magazine. He has a BA from Stanford University and an MBA from the University of California at Los Angeles.

Michele Moreno

Michele Moreno was the coauthor of Guy Kawasaki's previous book, How to Drive Your Competition Crazy.