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Meet the Author: Geoffrey A. Moore

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Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

Books by Geoffrey A. Moore

Crossing the Chasm, 3rd Edition

Marketing and Selling Disruptive Products to Mainstream Customers

Book cover image: Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers | BusinessWeek Bestseller

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and…  More »

Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Book cover image: Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

In this, the second installment in his classic three-part marketing series, Geoffrey Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.  More »