Harper Business Books: Setting the Agenda on Work, Leadership, and Growth

Meet the Author: Sam Hill

Author Bio and Details

Sam Hill is cofounder of the Helios Consulting Group, which helps top management solve complex marketing problems. With almost twenty years' experience working on marketing issues for leading corporations around the world, he was previously a partner with and Chief Marketing Officer of Booz-Allen & Hamilton and Vice-Chairman of DMB&B, a top twenty global advertising agency. His work has appeared in the Harvard Business Review, Strategy & Business, Fortune, and the Financial Times. He lives with his wife and two children in Winnetka, Illinois.

Books by Sam Hill

Radical Marketing

From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big

Book cover image: Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big

How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company—makers of Sam Adams—prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical…  More »