Harper Business Books: Setting the Agenda on Work, Leadership, and Growth

Meet the Author: Al Ramadan

Author Bio and Details

Al Ramadan is a co-founding partner of Play Bigger Advisors. Al co-founded Quokka Sports, which revolutionized the way people experience sport online. He then joined Macromedia and Adobe, where he spent almost ten years changing the way people think about great digital experiences. At Adobe, Al led teams that created the Rich Internet Applications category and helped develop the discipline of experience design. In the early ‘90s he applied data science to Australia’s Americas Cup—an innovation in sports performance analytics. His work in sailing led directly to the idea for Quokka. He lives in Santa Cruz, Calif.

Books by Al Ramadan

Play Bigger

How Pirates, Dreamers, and Innovators Create and Dominate Markets

Book cover image: Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think…  More »