Harper Business Books: Setting the Agenda on Work, Leadership, and Growth

Meet the Author: Glenn Rifkin

Author Bio and Details

Glenn Rifkin is a veteran business journalist who has written extensively for the New York Times. He is the co-author of The Ultimate Entrepreneur: The Story of Ken Olsen and Digital Equipment Corporation and has also contributed to the Harvard Business Review, Fast Company, the Boston Globe, Forbes, ASAP, and Strategy & Business. He is currently a senior editor with Knowledge Universe Publishing. He lives with his son in Acton, Massachusetts.

Books by Glenn Rifkin

Radical Marketing

From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big

Book cover image: Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big

How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company—makers of Sam Adams—prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical…  More »